Posts Tagged ‘Chiropractic Office’

How Important Is Patient Education To A Chiropractor?

Patrick K. Porter, PhD asked:


On a scale of one to ten most chiropractors will answer ten – sometimes even eleven!! Yet, patient education is one of the hardest concepts for chiropractors to manage. Many chiropractors talk to their patients about chiropractic issues or give them brochures but in a society that is largely visual, how much of that information is getting through effectively to the patient?

If only 10% of the population is accessing chiropractic care, it would follow that current marketing strategies employed by chiropractic professionals is not working or not working effectively enough. How many referrals or repeat clients could a chiropractic professional be missing out on because their patients are not properly educated about the many benefits of chiropractic care for them, their families and friends?

The vast majority of chiropractic patients simply are not aware of the vast array of benefits they can receive from chiropractic care. They don’t acquire patient education on television or in magazines or newspapers. Their primary source of information comes from the chiropractic office itself. So how can chiropractors maximize the time spent in their office and educate patients on the benefits of chiropractic care? Brican Systems Corporation has spent the past twelve and a half years developing the solution.

Brican Corporation, who specializes in patient education systems for chiropractic offices, has developed a patient education program to utilize waiting time in the reception and adjustment rooms with informational messages, office news and the latest in chiropractic developments. This system uses the most advanced technology to implement patient education via flat screen monitors and servers that deliver a staggering 11,000 images to patients while they wait to be seen by the chiropractic professional.

These messages can be fully customized to each individual chiropractor’s office to create a complete advertising and marketing campaign to support the doctor’s specific area of expertise. The possibilities are almost limitless for the chiropractor to create a viable marketing strategy for their practice. In addition to the 11,000 images contained in 150 different slide shows, doctors would also be able to receive 270 additional shows over the next five years containing information from the Optimum Health University newsletter series on the latest chiropractic developments.

The system is easy to install as well. According to Brican’s Territory Manager in Indiana, Tim Pezold, “This is really designed to be plug and play.” The company provides the servers, monitors and cables necessary. All the chiropractor needs to do is lay the cables and hang the monitors and they’re ready for new business.

Brican’s system is in use in over 3000 chiropractic offices around the country as well as in several chiropractic colleges including Life University, Palmer College, Life West, Parker Chiropractic College and others. Many of these offices are seeing an increase of six or more new patients coming in as a direct result of this marketing strategy being implemented in their office.



Long Beach Chiropractor

Things to Consider When Choosing a Chiropractor in Jacksonville

James Diesen asked:


When a person finds out that I am a Chiropractor, I usually get asked about some type of pain they may be experiencing. I always start by asking them, “Who is your Chiropractor?” The majority of the time, they answer that they don’t have one. This answer always amazes me.

There are some great Chiropractors in Jacksonville. From Mayport to Orange Park to St. Augustine, the Jacksonville area is fortunate to have some quality chiropractors.

There are some things to keep in mind when choosing a Chiropractor in Jacksonville:

• Make sure you feel comfortable with the Chiropractic office. Chiropractors have different personalities and opinions. They should never be too busy to answer any question you might have. They should always timely return your calls. A chiropractor’s staff should ALWAYS be professional and courteous.

• What Chiropractic techniques do they use? Chiropractors tend to use the techniques they feel comfortable with and the techniques they get the best results with. Most importantly they should use a technique that makes you feel most comfortable. Ask your potential chiropractor to explain what techniques are used in the clinic.

• Does your new Chiropractor have a simple straight-forward financial policy? Is it important to you that your Jacksonville Chiropractor is on your insurance plan? Does your Chiropractor offer payment options? You should always feel comfortable asking financial questions. Money issues should never get in the way of you receiving the care you need.

• Does your Chiropractor have a good relationship with medical specialists in Jacksonville? If you have a condition that requires more aggressive treatment, can your Chiropractor obtain a timely referral to a neurologist or orthopedist?

• Ask your friends or even your primary care doctor. I receive several referrals from medical doctors and I am grateful for their confidence. Ask your doctor if they can recommend someone.

• Finally, if you are still having trouble finding a Chiropractor in Jacksonville that you feel comfortable with, call me. I will recommend a Chiropractor that is close to you in the Jacksonville area.



Long Beach Chiropractor

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