Posts Tagged ‘Chiropractic Offices’
How Important Is Patient Education To A Chiropractor?
Patrick K. Porter, PhD asked:
On a scale of one to ten most chiropractors will answer ten – sometimes even eleven!! Yet, patient education is one of the hardest concepts for chiropractors to manage. Many chiropractors talk to their patients about chiropractic issues or give them brochures but in a society that is largely visual, how much of that information is getting through effectively to the patient?
If only 10% of the population is accessing chiropractic care, it would follow that current marketing strategies employed by chiropractic professionals is not working or not working effectively enough. How many referrals or repeat clients could a chiropractic professional be missing out on because their patients are not properly educated about the many benefits of chiropractic care for them, their families and friends?
The vast majority of chiropractic patients simply are not aware of the vast array of benefits they can receive from chiropractic care. They don’t acquire patient education on television or in magazines or newspapers. Their primary source of information comes from the chiropractic office itself. So how can chiropractors maximize the time spent in their office and educate patients on the benefits of chiropractic care? Brican Systems Corporation has spent the past twelve and a half years developing the solution.
Brican Corporation, who specializes in patient education systems for chiropractic offices, has developed a patient education program to utilize waiting time in the reception and adjustment rooms with informational messages, office news and the latest in chiropractic developments. This system uses the most advanced technology to implement patient education via flat screen monitors and servers that deliver a staggering 11,000 images to patients while they wait to be seen by the chiropractic professional.
These messages can be fully customized to each individual chiropractor’s office to create a complete advertising and marketing campaign to support the doctor’s specific area of expertise. The possibilities are almost limitless for the chiropractor to create a viable marketing strategy for their practice. In addition to the 11,000 images contained in 150 different slide shows, doctors would also be able to receive 270 additional shows over the next five years containing information from the Optimum Health University newsletter series on the latest chiropractic developments.
The system is easy to install as well. According to Brican’s Territory Manager in Indiana, Tim Pezold, “This is really designed to be plug and play.” The company provides the servers, monitors and cables necessary. All the chiropractor needs to do is lay the cables and hang the monitors and they’re ready for new business.
Brican’s system is in use in over 3000 chiropractic offices around the country as well as in several chiropractic colleges including Life University, Palmer College, Life West, Parker Chiropractic College and others. Many of these offices are seeing an increase of six or more new patients coming in as a direct result of this marketing strategy being implemented in their office.
Long Beach Chiropractor
On a scale of one to ten most chiropractors will answer ten – sometimes even eleven!! Yet, patient education is one of the hardest concepts for chiropractors to manage. Many chiropractors talk to their patients about chiropractic issues or give them brochures but in a society that is largely visual, how much of that information is getting through effectively to the patient?
If only 10% of the population is accessing chiropractic care, it would follow that current marketing strategies employed by chiropractic professionals is not working or not working effectively enough. How many referrals or repeat clients could a chiropractic professional be missing out on because their patients are not properly educated about the many benefits of chiropractic care for them, their families and friends?
The vast majority of chiropractic patients simply are not aware of the vast array of benefits they can receive from chiropractic care. They don’t acquire patient education on television or in magazines or newspapers. Their primary source of information comes from the chiropractic office itself. So how can chiropractors maximize the time spent in their office and educate patients on the benefits of chiropractic care? Brican Systems Corporation has spent the past twelve and a half years developing the solution.
Brican Corporation, who specializes in patient education systems for chiropractic offices, has developed a patient education program to utilize waiting time in the reception and adjustment rooms with informational messages, office news and the latest in chiropractic developments. This system uses the most advanced technology to implement patient education via flat screen monitors and servers that deliver a staggering 11,000 images to patients while they wait to be seen by the chiropractic professional.
These messages can be fully customized to each individual chiropractor’s office to create a complete advertising and marketing campaign to support the doctor’s specific area of expertise. The possibilities are almost limitless for the chiropractor to create a viable marketing strategy for their practice. In addition to the 11,000 images contained in 150 different slide shows, doctors would also be able to receive 270 additional shows over the next five years containing information from the Optimum Health University newsletter series on the latest chiropractic developments.
The system is easy to install as well. According to Brican’s Territory Manager in Indiana, Tim Pezold, “This is really designed to be plug and play.” The company provides the servers, monitors and cables necessary. All the chiropractor needs to do is lay the cables and hang the monitors and they’re ready for new business.
Brican’s system is in use in over 3000 chiropractic offices around the country as well as in several chiropractic colleges including Life University, Palmer College, Life West, Parker Chiropractic College and others. Many of these offices are seeing an increase of six or more new patients coming in as a direct result of this marketing strategy being implemented in their office.
Long Beach Chiropractor
Finding a Chiropractor That Fits Your Personality
Brandon Harshe asked:
When I drive down the street these days, it seems as if there is a chiropractor on every corner. The difficult part is figuring out which chiropractor to go to. You might be reading this and thinking “I thought all chiropractors just ***** and pop backs to relieve back pain.” That is the absolute furthest thing from the truth.
Yes, there are those chiropractors that perform what Dr. Tony Palermo describes as the “FTHSAMI” (Find The High Spot And Mash It) technique. And there are chiropractors that don’t perform adjustments, but offer nutritional counseling instead.
Chiropractors differ in their techniques as much as medical doctors. In medicine, you have orthopedists, podiatrists, gastroenterologists, proctologists, OB/GYNs, and the list goes on and on.
It’s the same with chiropractic. You can see someone who does Blair Upper Cervical, NUCCA, Gonstead, diversified, applied kinesiology, Thompson, CBP, neuro-emotional technique, Logan basic, BEST, and, again, the list can go on and on.
Finding a good chiropractor is not hard, it might just take a little due diligence on your part. I’ve assembled a criteria that I think helps in finding a good chiropractor that you will feel comfortable with.
Calling around different chiropractic offices is where you’ll probably start. Make sure that when you call, the person answering on the other end is outgoing and friendly.
Also, make sure they can explain to you what they do. Getting someone like 65-year-old Thelma, who has a deeper voice than Barry White from smoking two packs of cigarettes a day since she was sixteen, is probably the first and only indication you need to pass on that office.
The front desk CA (Chiropractic Assistant) has to be friendly and helpful. No one likes filling out paperwork and new patient forms or packets. If the front desk CA can get you through the first day routine without you acquiring a headache is key.
Payment arrangements and scheduling also get taken care of by this person. Make sure they get you scheduled for at least two weeks worth of appointments right off the bat. This way, you’re not wasting time trying to schedule your next appointment after every visit.
This is where you walk in to a chiropractic office and your first thought is “Wow!” The environment is peaceful, clean, organized, and flows smoothly.
Walking in somewhere where the doctor has a collection of old, worn furniture from a junkyard, the paint is peeling, and the front desk looks like someone took a leaf blower to a stack of papers is your sign to get out of there fast! This is something you’ll notice right as you walk in, or at least you should.
Sure, the chiropractor may be the most skilled at his or her technique. But if they don’t explain to you in a way that you get it and understand the importance of your care, who cares how good they are at their technique?
An effective chiropractor will be able to explain your situation and how he or she can correct it. If they don’t tell you anything or act like you wouldn’t understand, there’s your sign. I’ve seen chiropractors who think they know everything and the patient knows nothing. Not a fun time, I can assure you.
If you’re going to see your traditional diversified “FTHSAMI” chiropractor, you might as well go to a physical therapist or an osteopath. The point is not to get your bones moved, it’s to detect and correct vertebral subluxations. Ways that a doctor can check you are x-rays, leg checks, thermography scans, or muscle tests.
You want a chiropractor that can find a subluxation, if you have one. If you do, you want that chiropractor to correct it. Lastly, you want that chiropractor to make sure they removed the subluxation. Vertebral subluxations are so life-altering, especially in the upper cervical spine, that you better make sure your chiropractor can properly correct it.
Knowing what technique a doctor utilizes in correcting a subluxation is important. Not everybody likes the same chiropractic technique. The Blair and NUCCA Upper Cervical techniques utilize a hand adjustment. Some people might prefer an Orthospinology or Atlas Orthogonal adjustment, which utilize a tool instead. You might like applied kinesiology, which takes a whole body approach and does its analysis by muscle testing. It’s really up to you.
You have to know what you’re looking for. Do some research online. It’s not hard to find out about the different techniques. Once you do, find out which doctors use that particular technique in your area. Here is a great website to do just that. If your chiropractor has all six of these components as part of their practice, chances are that you’re in good shape. If even one of these is missing, go find a chiropractic office that has all these components. They are out there. You just have to search.
Long Beach Chiropractor
When I drive down the street these days, it seems as if there is a chiropractor on every corner. The difficult part is figuring out which chiropractor to go to. You might be reading this and thinking “I thought all chiropractors just ***** and pop backs to relieve back pain.” That is the absolute furthest thing from the truth.
Yes, there are those chiropractors that perform what Dr. Tony Palermo describes as the “FTHSAMI” (Find The High Spot And Mash It) technique. And there are chiropractors that don’t perform adjustments, but offer nutritional counseling instead.
Chiropractors differ in their techniques as much as medical doctors. In medicine, you have orthopedists, podiatrists, gastroenterologists, proctologists, OB/GYNs, and the list goes on and on.
It’s the same with chiropractic. You can see someone who does Blair Upper Cervical, NUCCA, Gonstead, diversified, applied kinesiology, Thompson, CBP, neuro-emotional technique, Logan basic, BEST, and, again, the list can go on and on.
Finding a good chiropractor is not hard, it might just take a little due diligence on your part. I’ve assembled a criteria that I think helps in finding a good chiropractor that you will feel comfortable with.
Calling around different chiropractic offices is where you’ll probably start. Make sure that when you call, the person answering on the other end is outgoing and friendly.
Also, make sure they can explain to you what they do. Getting someone like 65-year-old Thelma, who has a deeper voice than Barry White from smoking two packs of cigarettes a day since she was sixteen, is probably the first and only indication you need to pass on that office.
The front desk CA (Chiropractic Assistant) has to be friendly and helpful. No one likes filling out paperwork and new patient forms or packets. If the front desk CA can get you through the first day routine without you acquiring a headache is key.
Payment arrangements and scheduling also get taken care of by this person. Make sure they get you scheduled for at least two weeks worth of appointments right off the bat. This way, you’re not wasting time trying to schedule your next appointment after every visit.
This is where you walk in to a chiropractic office and your first thought is “Wow!” The environment is peaceful, clean, organized, and flows smoothly.
Walking in somewhere where the doctor has a collection of old, worn furniture from a junkyard, the paint is peeling, and the front desk looks like someone took a leaf blower to a stack of papers is your sign to get out of there fast! This is something you’ll notice right as you walk in, or at least you should.
Sure, the chiropractor may be the most skilled at his or her technique. But if they don’t explain to you in a way that you get it and understand the importance of your care, who cares how good they are at their technique?
An effective chiropractor will be able to explain your situation and how he or she can correct it. If they don’t tell you anything or act like you wouldn’t understand, there’s your sign. I’ve seen chiropractors who think they know everything and the patient knows nothing. Not a fun time, I can assure you.
If you’re going to see your traditional diversified “FTHSAMI” chiropractor, you might as well go to a physical therapist or an osteopath. The point is not to get your bones moved, it’s to detect and correct vertebral subluxations. Ways that a doctor can check you are x-rays, leg checks, thermography scans, or muscle tests.
You want a chiropractor that can find a subluxation, if you have one. If you do, you want that chiropractor to correct it. Lastly, you want that chiropractor to make sure they removed the subluxation. Vertebral subluxations are so life-altering, especially in the upper cervical spine, that you better make sure your chiropractor can properly correct it.
Knowing what technique a doctor utilizes in correcting a subluxation is important. Not everybody likes the same chiropractic technique. The Blair and NUCCA Upper Cervical techniques utilize a hand adjustment. Some people might prefer an Orthospinology or Atlas Orthogonal adjustment, which utilize a tool instead. You might like applied kinesiology, which takes a whole body approach and does its analysis by muscle testing. It’s really up to you.
You have to know what you’re looking for. Do some research online. It’s not hard to find out about the different techniques. Once you do, find out which doctors use that particular technique in your area. Here is a great website to do just that. If your chiropractor has all six of these components as part of their practice, chances are that you’re in good shape. If even one of these is missing, go find a chiropractic office that has all these components. They are out there. You just have to search.
Long Beach Chiropractor